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March 31,  2017

Stock Photography And Women

By Topimagessites


An analysis by Adobe of one years worth of searches for stock photos shows interesting changes in how users search for women and what kind of women users want.

Searches for photographs of women rose by 39% last year, but the breakdown is is what is eye-opening. Searches for ‘one dimensional’ women (for instance "attractive woman") dropped by 43%. More and more people are seeking images of multi-dimensional women such as "sexy and strong" and "sexy and symbolic" women. Such searches were up more than 500%.

This indicates a change in the way in which women are represented particularly in advertising. However, many searches still include words such as "sexy". Reason for this could be that most creative directors are still men.

To see Adobe's stock images, please go here.

 

To read the full article, please go here.